Measure your dog’s neck where the collar naturally sits. Pull the tape snug to the fur and add enough room to slide one to two fingers between the tape and their neck.

No soft tape? Use a piece of string, mark the length, and measure it with a ruler.

You can also measure an existing collar by laying it flat and measuring from the start of the strap (right after the buckle) to the hole your dog wears it on. Do not include the buckle.

Our collars are built so your selected size sits at the middle (third) hole for adjustability.

Need more help? Visit our Sizing Guide for visuals and step-by-step instructions or email us at hello@wowtreatsandmore.ca. We are here to help!

Each WOW Gear collar is carefully handcrafted at our mountain studio using premium Biothane and durable hardware.

Every detail is designed for comfort, strength, and style that lasts.

Loved by Pets, Trusted by Humans.

To extend the life of your WOW Gear:

• Rinse with fresh water after beach or muddy adventures.
• Clean with mild soap and a soft cloth or brush.
• Wipe dry and store in a cool, shaded place.
• Brass hardware will naturally darken over time - this patina is normal and can be polished if desired.
• Avoid exposure to repellents, essential oils, or harsh chemicals.

For more details, visit our Gear Care Guide.

All orders are crafted and packed with care on our small family homestead in D’Arcy, BC.
We ship across Canada once per week via Canada Post with tracking (UPS may be used during postal disruptions).
Free shipping on orders over $150 CAD before tax and discounts.
Read our full Shipping Policy.

Custom gear is final sale unless defective.

Ready-to-ship items may be returned within 15 days if unused and in original condition.

All WOW Gear is covered by our craftsmanship and hardware warranty.

Read our full Refunds, Returns & Warranty Policy

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